Research Insights

The Universal Challenge of Soft Skills

Insights from 60+ team leaders across technology, banking, logistics, and consulting. Team sizes from 4 to 200+ people.

Subjective Assessment
78%
Rely on intuition
No Framework
72%
Lack structure
Can't Track Progress
68%
No measurement
Time Consuming
65%
Process too slow
Current State

How Leaders Assess Today

We asked team leaders how they currently assess and develop soft skills. Here are the most common approaches.

85%

1:1 Meetings

The most common approach — regular conversations

45%

360 Feedback

Annual or bi-annual peer reviews

40%

Common Sense

Intuition and gut feeling

35%

Performance Reviews

Part of annual evaluations

30%

Day-to-Day Observation

Watching behavior in context

55%

Workshops & Courses

Udemy, LinkedIn Learning, external

The Problem

Universal Pain Points

Regardless of company size, industry, or team composition — leaders face remarkably similar challenges.

1

Lack of Structure

72% report no framework

Most teams have no systematic approach to assess or develop soft skills. It's ad-hoc and inconsistent.

There's no any base for soft skills. No framework to assess.

50-person team

It's very general, no framework. We need something that is not boring.

9-person team

We lack any oriented tool or specific framework.

7-person team

2

Subjectivity & Bias

78% rely on intuition

Without data, feedback becomes personal opinion. Leaders struggle to provide objective, actionable insights.

The approach is common sense, which means it's biased.

15-person team

I need data to support my feedback. When someone is not humble to receive feedback, I have nothing concrete to show.

4-person team

The challenge is to really understand if what they are saying is genuine or they're gaming the system.

11-person team

3

Time Consuming

65% find it too slow

Performance reviews, 360 feedback, and documentation take significant time that leaders don't have.

Writing about their performance is time-consuming. It's super hard to do this process.

8-person team

People hate to provide feedback. They procrastinate. It's time-consuming for everyone.

Engineering team

The SWOT analysis in 360 format — it's slow and time-consuming.

Tech team

4

No Tracking

68% can't measure progress

Leaders can't track development over time. There's no way to see if training is actually working.

What's missing is track and measurement. We need visual, systematic, analytic insights.

VP, 15-person team

How do I track the development of my team? That's what we're missing.

12-person team

I need to measure and take care of all team members regularly, but it needs too much work. I need an assistant.

Director, 49-person team

5

Data Loss

45% lose data when managers leave

When managers change roles or leave, all the soft skills knowledge goes with them. The next person starts from zero.

When managers leave, the soft skills data goes with them. The next person starts from zero.

Tech Lead

All the info is with the managers, though the info should be for the company.

Team Lead

I want to leave some data for successors. Right now, it all disappears.

10-person remote team

6

Remote Challenges

Growing concern

Distributed teams lose the informal interactions that help understand soft skills. “Reading between the lines” becomes impossible.

In remote setting, relationships happen through a glass. We miss information and reading between the lines.

125-person team

In remote setup, it's more challenging to know people.

Growing team

We're fully remote with team members around the world. Direct conversation is all I have.

10-person global team

The Gap

The HR Disconnect

When asked about HR's role in soft skills development, the responses reveal a significant gap between what's needed and what's provided.

35%HR provides tools, but they're not very useful
30%We're autonomous — HR doesn't support this
20%HR focuses on resources, not humans
15%HR makes things standardized but impersonal

HR is more focused on resource than human.

Banking sector

Some tools from HR are not very useful and are only formality.

10-person team

I don't need their support. I use my psychology knowledge.

6-person team

The Solution

What Leaders Are Asking For

When we asked what's missing, leaders consistently pointed to the same needs.

Personalized Paths

Not one-size-fits-all training

Have a profile of each individual. Give organic suggestions for them.

Data-Driven Insights

Objective evidence for feedback

Turn these skills into data. Give me something concrete.

Engaging Tools

High adoption and participation

Something that is not boring. Something people actually want to use.

Practice with Feedback

Not just theory, but application

Something that people can practice and get feedback on.

Progress Tracking

See development over time

Visual and systematic. Analytic insights I can act on.

Real Scenarios

Safe space to practice

Live scenarios. Role playing. Preparation for real interactions.

Three Truths from 60+ Conversations

1

Everyone Struggles

No matter the company size, industry, or team — soft skills development is universally challenging.

2

Current Solutions Fail

360 reviews are slow. Workshops are forgotten. Online courses are ignored. Intuition is biased.

3

Leaders Want Better

Objectivity over gut feeling. Personalization over generic. Continuous tracking over annual reviews.

About This Research

Methodology

How we gathered these insights from team leaders across industries.

60+
Interviews Conducted
6
Industries Covered

Tech, Banking, Logistics, CX, Consulting, Retail

4 to 200+
Team Sizes

From small teams to large departments

Europe & Global
Geography

Multinational teams worldwide

Team Leads to VPs
Roles Interviewed

Engineering Managers, Directors, VPs

Semi-structured
Interview Format

Open-ended conversations

Privacy Protected

Names and company identifiers have been removed to protect the privacy of all participants.

Ready to Solve These Challenges?

WiseWorld provides the structured, personalized, and data-driven approach that leaders are asking for.